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The Green Building Initiative focuses on promoting environmentally sustainable practices through its Green Globes certification system. This organization advocates for sustainable building practices and provides a framework for evaluating the environmental performance of buildings. Green Globes emphasizes environmentally-friendly design and construction practices, which aids architects, designers, and builders in making informed decisions that align with sustainable goals. By providing tools and resources that facilitate the adoption of green building practices, the initiative plays a significant role in advancing sustainability within the construction industry.

Greenguard, Green Seal, and the Forest Stewardship Council all play important roles in promoting sustainability as well, but their focus areas differ. Greenguard typically emphasizes indoor air quality and low-emission products, making it mainly applicable to product certification rather than the building process as a whole. Green Seal primarily provides certification for various consumer products based on their environmental impacts. The Forest Stewardship Council focuses on responsible forest management practices and sustainable forestry rather than on the broader themes of building sustainability that Green Globes addresses.